Fuzzy Tracking

Get Better Results with Integrated CRM & Marketing Automation Systems

CRM and Marketing Automation Integration is Critical to Clearly Targeting Your Customers Over the 25 years of my career in business development and marketing, I have seen the everlasting hunger companies have to understand their customers and where their most profitable sales qualified leads are coming from. In today’s world, an integrated CRM and marketing […]

Compelling Evidence Why Content Marketing and Social Media Programs Work

Stronger customer engagement can drive measurable results in terms of market share, total sales lifts, better frequency, and higher spend levels. These hard results are clear enough to identify but we wanted to understand more about the impact on overall brand equity. So, we gathered valid input across our clients’ customer base. The research outcome […]