Floating ship

Navigating the “SHIP” – Channel Partnership

When it comes to channel partner marketing, knowing how to navigate the partnership is essential to impact on revenue and success. In this short article I share what I have experienced in navigating through channel programs I’ve encountered over the last 5 years. Direction I’ve participated within channel partner marketing teams where direction was foggy […]

3 Channel Partner Enablement Trends in 201

Getting channel partner sales and marketing right can be a challenge. With the growth of MarTech and business automation solutions, enabling partners and growing revenue can be both easier and complex. However, I’d like to share 3 channel partner enablement trends I think SaaS companies will face this year.       Channel Conflict If […]

Winning at Partner Marketing

The goal of marketing per the American Marketing Association (AMA) should be to deliver a cohesive combination of communication activities, techniques, and media designed to deliver a coordinated message to targeted buyers. In the SaaS space this works best when organizations join forces and form partnerships to create better solutions. Early in my career I was taught by a […]