Compelling Evidence Why Content Marketing and Social Media Programs Work

Stronger customer engagement can drive measurable results in terms of market share, total sales lifts, better frequency, and higher spend levels. These hard results are clear enough to identify but we wanted to understand more about the impact on overall brand equity. So, we gathered valid input across our clients’ customer base. The research outcome […]

Balanced Rocks

Balancing Brand Trust – Volkswagen

Balancing Brand Trust – Volkswagen Analyzing Brand Equity and Brand Trust The evolution of marketing is continuous.  Understanding the impact of marketing activities, product experience, and company action on brand equity (BEq) and ultimately firm valuation is on the minds of marketers, academics, and business owners.  This paper explores a recent disaster in brand trust […]

Brand Culture

One Reason Why Marketers Lose The Brand Equity War

Build Brand Value and Brand Equity Every corporate marketer’s goal is to build brand valuation through increased sales and to build the non-tangible brand equity a company has. There is just one problem that most business owners just don’t get. The brand is not just a logo that is printed or displayed online to represent […]

Relationship Marketing

The Relationship Between Marketing Mix and Brand Equity

Analyzing the Relationship Between Marketing Mix and Brand Equity As a brand consultant I get asked about marketing mix often. A brand must understanding the ideal marketing mix and how it impacts brand equity (BEq), sales growth, and firm valuation has been on the minds of marketers, academics, and business owners as an ever evolving challenge.  […]