Compelling Evidence Why Content Marketing and Social Media Programs Work

Stronger customer engagement can drive measurable results in terms of market share, total sales lifts, better frequency, and higher spend levels. These hard results are clear enough to identify but we wanted to understand more about the impact on overall brand equity. So, we gathered valid input across our clients’ customer base. The research outcome […]

Customer Centric Marketing Strategy

Customer Centric Marketing Strategy

The invention of customer relationship management (CRM) theory and later the introduction of CRM software has enabled nearly every organization to build somewhat of a customer centric marketing strategy. However, there are often pitfalls. This article will expose seven areas where companies often find problems. Seven Pitfalls in Customer Centric Marketing Strategy CRM and/or marketing […]