Why the days of “pretending” are over for partner marketing managers

Gone are the days where a partner marketing manager could pretend to drive revenue and results. With system simplification and robust data reporting, partner marketing managers can now follow their impact on revenue. While measuring 100% of the return on marketing investment (ROMI) in the partner channel isn’t totally possible, most marketing activities can and […]

Floating ship

Navigating the “SHIP” – Channel Partnership

When it comes to channel partner marketing, knowing how to navigate the partnership is essential to impact on revenue and success. In this short article I share what I have experienced in navigating through channel programs I’ve encountered over the last 5 years. Direction I’ve participated within channel partner marketing teams where direction was foggy […]

3 Channel Partner Enablement Trends in 201

Getting channel partner sales and marketing right can be a challenge. With the growth of MarTech and business automation solutions, enabling partners and growing revenue can be both easier and complex. However, I’d like to share 3 channel partner enablement trends I think SaaS companies will face this year.       Channel Conflict If […]

Winning at Partner Marketing

The goal of marketing per the American Marketing Association (AMA) should be to deliver a cohesive combination of communication activities, techniques, and media designed to deliver a coordinated message to targeted buyers. In the SaaS space this works best when organizations join forces and form partnerships to create better solutions. Early in my career I was taught by a […]

Fuzzy Tracking

Get Better Results with Integrated CRM & Marketing Automation Systems

CRM and Marketing Automation Integration is Critical to Clearly Targeting Your Customers Over the 25 years of my career in business development and marketing, I have seen the everlasting hunger companies have to understand their customers and where their most profitable sales qualified leads are coming from. In today’s world, an integrated CRM and marketing […]

Compelling Evidence Why Content Marketing and Social Media Programs Work

Stronger customer engagement can drive measurable results in terms of market share, total sales lifts, better frequency, and higher spend levels. These hard results are clear enough to identify but we wanted to understand more about the impact on overall brand equity. So, we gathered valid input across our clients’ customer base. The research outcome […]