Customer Centric Marketing Strategy

Customer Centric Marketing Strategy

The invention of customer relationship management (CRM) theory and later the introduction of CRM software has enabled nearly every organization to build somewhat of a customer centric marketing strategy. However, there are often pitfalls. This article will expose seven areas where companies often find problems. Seven Pitfalls in Customer Centric Marketing Strategy CRM and/or marketing […]

father son customer obsession

A Story of Customer Obsession & It’s Payoff

Story Telling and Customer Obsession Merge Recently I was given some marketing collateral for an organization here in Boise called Life’s Kitchen where I saw customer obsession at work. I had heard about them and their cause; however, it wasn’t until recently that I witnessed a perfect merger between story telling and customer obsession. The research […]