Your B2B Strategist for Partner-Led Growth.
Partner-Led Growth focuses on developing and implementing strategies to expand a business through partnerships. This involves identifying potential partners, building relationships, strategic planning, and analyzing market trends to drive mutual growth and success.
Partner-Led Growth commands a strategic approach to business expansion, mandating the identification and cultivation of pivotal partnerships. It necessitates authoritative relationship-building, meticulous strategic planning, and rigorous analysis of market trends, all directed towards ensuring mutual growth and success.
GTM Strategy Development
I assist B2B companies in creating or refining their GTM strategies to align with the Partner-led NEARBOUND approach, ensuring they are well-equipped to navigate the evolving business landscape.
Sales and Marketing Integration
I focus on integrating Partner-led sales and marketing efforts to deliver critical business impact. This integration is vital for implementing a cohesive and efficient #NEARBOUND GTM approach.
Data Analytics and Insight Generation
I am deeply results oriented and skilled in data analytics which helps B2B companies leverage their Partner-led sales and marketing data effectively. I analyze market trends, customer behavior, and sales data to generate actionable insights, aligning with NEARBOUND's philosophy on data-driven decision-making in GTM.
+1 (208) 473-6860
20+ Years Experience in Partner-led GTM.
As a Partner-led growth consultant, I am a visionary strategist who unlocks the full potential of B2B companies by revolutionizing their go-to-market approaches following the #NEARBOUND philosophy. I posses a unique blend of expertise in sales, marketing, and data analysis, allowing me to deliver innovative solutions that drive growth and competitive advantage.
Intrigued by the idea of transforming your business growth trajectory? A conversation could be the first step towards redefining your company's future in the dynamic B2B landscape.
- Market Analysis & Strategy
- Sales Enablement
- Marketing & Brand Strategy
- Data Analytics & Insights
- Customer Experience
Partner-led Sales & Marketing
Deliver innovative solutions that drive growth and competitive advantages.
A partner-led GTM audit focuses on leveraging strategic partnerships with ISVs, VARs, Referral Partners, Marketplace Partners, Affiliate Partners to enhance market reach, revenue, and integration in line with your growth strategy.
Partner-led Sales Enablement
Partner-led Sales Enablement harnesses the power of strategic partnerships to boost your sales performance. I align your sales strategy with partner ecosystems, leveraging their networks and expertise to enhance market reach, lead generation, and revenue growth.
Partner Engagement StrategyPartner Engagement Strategy focuses on developing and executing plans to effectively collaborate with and leverage business partners. This includes identifying potential partners, fostering strong relationships, aligning goals and objectives, and maximizing joint opportunities for mutual benefit and growth.
I deliver the NEARBOUND experience.
How about 20+ years of B2B experience along side a published Doctoral Dissertation on Partner-led sales & marketing?
The Nearbound movement in partner-led GTM is about leveraging trusted business ecosystems to drive sales. It focuses on collaborating with partners your buyers already trust, enhancing customer journey steps, and accelerating deal closures and revenue growth.
Your B2B business may be ready for partner-led growth if you have the right resources, can expand market reach through partnerships, see potential cost savings, have researched potential partners, established clear goals, can automate marketing activities, and have analyzed the potential ROI. Effective collaboration and mutual trust are key.
Three key benefits of selling with or through partners are:
Expanded Market Reach: Partnerships provide access to new customer segments and markets, increasing sales opportunities.
Enhanced Credibility and Trust: Partnering with established businesses can enhance your brand's credibility and foster trust among potential customers.
Resource Optimization: Collaborating with partners allows for shared resources and expertise, leading to more efficient and effective sales efforts.
Meet Dr. B
Doctor in Business Administration, Marketing
Dissertation "Exploring How Small Business Owners Interpret the Value of Partnerships"
Husband & Father
My sweetheart and I have been married for 27 years and we are more in love than ever. My wife is a true partner.
As a dad of daughters, I get what it means to have difficult conversations. The most important learning is that my daughters trust me.
Doer of Good
I actively engage in actions that have positive effects on others or society as a whole. I always strive to make a good impact in the lives of individuals, communities, and the world, guided by values of empathy, compassion, and a sense of responsibility towards others.
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